Navigating Ambiguity
A rapidly adapting specialist, trusted to enter new domains, quickly identify where value and innovation lie for businesses and users, and build it. Fifteen years leading diverse and complex products, from start-up to enterprise.
Innovation professional
Digital asset trading, then machine learning, then large language models — a recurring pattern of working close to new technology and figuring out how to implement it commercially.
AI evaluation & governance
Designing the governance layer around AI systems — data governance frameworks, bias mitigation, human-in-the-loop escalation — and evaluating model outputs professionally. Increasingly essential as the EU AI Act reshapes what "responsible AI" has to mean in practice.
Information-dense environments
Where users need to process a lot to act on a little. Designing for experts means respecting their mental models, not flattening them.
Clarity from ambiguity
Repeatedly deployed into unfamiliar, high-complexity problem spaces and trusted to bring clarity and momentum fast — translating ambiguous business goals into validated, deliverable strategy.
Product examples
I've spent fifteen years building products for people who are very good at their jobs and have no patience for tools that aren't. From a compliance platform used by 4,000 European banks, to a crypto trading platform, to AI-powered recruitment and finance tools — the common thread is complexity. My job is to make it navigable without making it simple.
I'm also a builder. I co-founded PhonicSpace — an AI-powered phonics app — leading product and design, and building it hands-on with AI-assisted tools alongside a technical co-founder. That experience, and my current work evaluating AI model outputs for a leading AI lab, informs how closely I work with engineering and AI teams: I understand the craft, not just the process.
Let's talk.
Currently available. Responds within 24 hours.